The New Zealand-founded water brand is introducing a U.S. spring water source and domestic bottle manufacturing as it expands across fitness, hospitality and retail

Anew is making laboratory testing part of its pitch to the U.S. wellness market.

The New Zealand-founded brand is introducing American-sourced natural spring water in reusable, plant-based bottles, pairing the rollout with published testing documents covering microplastics, certain PFAS compounds and packaging materials.

The expansion includes U.S. bottle manufacturing, which the company says began in October 2026, as Anew pursues distribution across retail, hospitality, wellness and fitness businesses.

To support its microplastics claims, Anew took an unusual approach: testing water after an international shipping and storage journey.

According to the company, bottles filled in New Zealand traveled by sea to Los Angeles without climate control, were trucked to Las Vegas and spent 2.5 months in storage before being sent to EMSL Analytical. The process was intended to reflect conditions a bottle might encounter before reaching a customer.

EMSL’s published report, dated May 5, 2025, found no microplastics in the single submitted sample, within the method’s detection limits. The analysis used microscopy and Fourier transform infrared spectroscopy, referencing ISO 24187:2023 and other analytical guidance.

“We wanted to test the bottle our customers actually drink from, not the one sitting on the production line,” said Jayden Klinac, Anew’s founder.

The findings come amid increased scrutiny of microscopic plastic particles in drinking water. In April 2026, the Environmental Protection Agency included microplastics in its draft Sixth Contaminant Candidate List, which identifies contaminants for consideration in future drinking-water regulatory decisions. Inclusion does not establish a federal drinking-water limit.

A 2024 study published in Proceedings of the National Academy of Sciences found an average of approximately 240,000 plastic particles per liter across samples from three bottled-water brands. About 90% were nanoplastics, smaller particles detected using a different analytical technique. Those findings are not directly comparable with Anew’s microplastics test, which does not establish the absence of nanoplastics.

Beyond microplastics, Anew has published a water-testing report showing no detections among 14 PFAS compounds analyzed using EPA Method 537.1. It also provides a company-prepared summary of SGS testing reporting no BPA or BPS detected in the bottle bodies tested. These results apply to the specific samples and substances analyzed.

“Consumers shouldn’t have to take our word for it,” Klinac said. “If we’re going to make a claim, people should be able to see the evidence behind it.”

Packaging is central to Anew’s positioning. The company describes its bottle and cap as plant-based, with a lightweight, dishwasher-safe design intended for repeated refilling.

“I didn’t start Anew because the world needed another bottled water brand,” Klinac said. “I started it because the bottle itself hadn’t meaningfully changed.”

For its latest rollout, Anew says its American spring water comes from a protected underground artesian aquifer and is bottled without reverse osmosis or artificial remineralization.

The company lists Bristol Farms, Lassens, HUME, Pop Up Grocer and The Shelf among its stockists, alongside select hotels and Pilates studios. Products are also available through its U.S. website.

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