HVLP
The Best Valentine’s Day Fitness & Wellness Promotions
Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.
Planet Fitness Taps Joe Jonas for New Year’s Social Media Content
Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
Half of Americans Want To Lose Weight, but Only 1 in 4 Are Taking Action
Despite the rise of GLP-1s, most Americans still struggle to turn weight-loss intent into action, new Gallup data shows.
Planet Fitness Opens 100th Gym in Los Angeles
Low-price gym giant Planet Fitness has opened 79 clubs in LA alone in the past 15 years, fueled by franchise groups like So Cal Gyms LLC.
Crunch Fitness Franchisee Offering 1.6M Free Personal Training Sessions
CR Fitness Holdings will host “Training Day” on Aug. 30, offering 1.6M free personal training sessions across 86 Crunch Fitness gyms.
Vasa Fitness Debuts First-Ever Cold Plunge at New Colorado Location
Vasa Fitness opens its fourth Colorado Springs gym featuring its first cold plunge as the HVLP brand seeks to appeal to Gen Z.
Crunch Franchisee Fitness Ventures Hits 60 Locations
Fitness Ventures, the second-largest Crunch franchisee, has hit a 60-studio milestone, with plans to open 75 by year's end.
7 Foot Traffic Insights That Belong on Every Gym Operator’s Radar
New data from Placer.ai reveals how gym-goers are shifting habits in 2025, from visit frequency to income trends and peak-hour preferences.
Crunch Franchisee Primetime Fitness Accelerates Growth in Midwest
Primetime Fitness is expanding its Crunch Gym footprint with four new locations in Ohio and Michigan, backed by CapitalSpring.
Chuze Fitness Comes to Stockton With Cinema Cardio Room
Chuze Fitness is opening a new gym in Stockton, California later this month featuring cinema cardio, recovery lounges and red light therapy.
