Gyms
Fitness Franchises Require Consistent Messaging for Success, Advises Marketing Pro
agEnterprise, a new brand management platform, serves fitness franchises and multi-location fitness brands.
Older People Are Highly Active but Don’t Love the Gym. Gen Z Is the Opposite
According to new research, Baby Boomers are the most active generation but Gen Z members are much more likely to attend the gym.
CEO Corner: Karl Sanft’s Plan To Rebuild 24 Hour Fitness
Under Sanft, 24 Hour Fitness has sought stability following its emergence from bankruptcy a few years ago.
EoS Fitness Introduces Class Lineup Amidst Growing Expansion
EoS Fitness launches new classes focused on strength, self-care, and glute training as part of its ongoing expansion and commitment to wellness.
Workout Anytime Goes All-In on Premium Wellness
Workout Anytime is adding amenities including sauna, red light therapy, massage chairs and percussion guns at its 24/7 gyms nationwide.
Fitness Ventures to Host 9/11 Remembrance Stair Climb Challenge
In a nationwide event, Fitness Ventures locations invite members to participate in honoring the sacrifices of first responders
The Week in Review: ATN Rewind
There’s always something happening at the intersection of fitness, wellness, technology and finance, and ATN editors curated the following ...
Coach Welly Announces Official Launch with O2 Performance Gym
Coach Welly officially launches at O2 Performance Gym, offering AI-powered workouts, HRV tracking, and gamified rewards.
Snap Fitness Sees Strong Global Gym Growth After Rebrand
Minnesota-based Snap Fitness continues to open gym locations across the globe, buoyed by new branding and a revamped member app.
Burn Boot Camp Launches ‘Confidence Campaign’ to Boost Membership
Enhance your Burn Boot Camp membership by joining the 'Confidence Takes Reps' challenge. From fitness to nutrition, this campaign helps build mental and physical strength.
