FORM

Sami Clarke FORM founder

Trainer Talks: Sami Clarke on the FORM Method, Community-Led Fitness & What’s Ahead in 2025

FORM founder Sami Clarke shares how movement, mindset and connection are driving the digital fitness brand forward.

Form Smart Swim goggles

Form’s Smart Swim Goggles to Launch at Select Apple Stores

Form Smart Swim Goglges will be available for sale at select Apple stores and Apple.com beginning November 5.

Mother with baby, holding a dumbbell

FORM Unveils Pregnancy Program and New Pre & Postnatal Trainer

Digital wellness platform Form has launched its pregnancy program, led by Calyn Brooke Robinow, a NASM-certified personal trainer

The 6 Best Activewear Brands for Summer  

For those looking to upgrade their activewear this summer, Athletech News has rounded up six of the best apparel brands for hot weather workouts.

How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand

While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.

These Wellness Products Are Must-Haves in 2024

Looking to start the new year off on the right foot? These are some of the best wellness products on the market in 2024.

FORM by Sami Clarke image

Product of the Week: FORM by Sami Clarke is Committed to Holistic Health and Efficiency

After learning about the founder's mission, I decided to review FORM by Sami Clarke, and here're the pros & cons I found & my overall verdict

FORM's Sami Clarke working out

FORM by Sami Clarke is Dedicated to Holistic Health

Athletech News speaks with fitness influencer & health & wellness trainer Sami Clarke & her FORM partner, Sami Bernstein.