Fitness App

join ad for Hyrox and pliability

Hyrox Adds Stretching App pliability as Newest Partner

Under the one-year agreement, pliability will serve as the first-ever Official Stretching Partner of Hyrox. 

Trainer Steve Jordan with a client

Airbnb Adds Wellness & Workouts

Airbnb is expanding beyond stays with new fitness and wellness services such as massages, personal training and wellness experiences.

the new Receipts app, a fitness rewards program.

Sweat Now, Shop Later: Receipts App Rewards Workouts

Receipts, a new fitness rewards platform, is teaming up with premium brand partners to incentivize high-energy workouts.

a screen image of Kiwi Fitness app and its personal coaching features

Kiwi Fitness Wants to Be Your New Personal Trainer

Kiwi Fitness, a new strength training app co-founded by a Meta engineer, says it can rival human coaches with its AI and affordabiliity.

woman cutting cabbage/healthy eating

MyFitnessPal Striving to Change New Year’s Resolution Culture

MyFitnessPal is reminding people struggling to stick to their New Year's Resolutions that it's about progress, not perfection.

futuristic design of a holographic man

Fitness Meets AI: Transforming the Industry From Within

Artificial intelligence (AI) has already fundamentally changed the fitness and wellness industry. Athletech News breaks down how.

woman looks at a fitness app before working out

Checklist: Capitalizing on Fitness App Industry Growth

These essential strategies will help you build a winning fitness app and thrive in the rapidly growing digital fitness market.

Ladder ad comparing its app with Peloton's

Ladder Takes Aim at Peloton’s New Strength Training App 

Digital fitness company Ladder is effectively accusing Peloton of copying its popular strength training app.

an infographic of the fitness app market

Video Coaching Poised to Lead Fitness App Market, Per Report

A new market research report projects video coaching platforms are poised for massive growth in the fitness app market.

The Ladder strength training app

Ladder Levels Up with Major Investments

Ladder, the top-rated strength training app, has secured two major investments to fuel its growth and push into corporate wellness and more.