Fit Tech
Music & Fitness: New Data Highlights User Preferences
A recent feed.fm survey highlights that 94% of fitness app users view music as essential for motivation, emphasizing the need for curated soundtracks
Unscripted: Vi’s Spencer Honeyman on the Future of AI
Vi chief commercial officer Spencer Honeyman shares his expert opinion on how AI will impact fitness, wellness and health businesses.
DXFactor & EGYM Partner to Enhance Fitness Experience with AI Solutions
DXFactor and EGYM have announced a strategic partnership to implement customizable digital platforms designed to improve member experiences.
Why Whoop Added Step Count, According to CEO Will Ahmed
Whoop is introducing step count measurement in response to scientific insights about longevity, and user demand.
Fitness On Demand Adds Over 50 New Classes to Digital Library
New content from various fitness brands expands Fitness On Demand’s offerings, supporting the shift toward hybrid fitness solutions
The Future of Fitness Marketing: Embracing DOOH
Discover the benefits of Digital Out-Of-Home (DOOH) advertising, from increased visibility and engagement to leveraging real-time data
Spa/Salon Software Giant Zenoti Eyes the Gym Industry
Zenoti is making a serious push into the fitness industry, targeting multi-location gym brands with what it says is a superior product.
GoRuck and Birdwell Create Limited-Edition Capsule
GoRuck and Birdwell have joined forces to bring together a new GoRuck rucksack and Birdwell boardshorts for a limited time.
Prepare for the New Year Rush: Effective Q4 Social Media Strategies
Learn more about social media strategies in the fitness space for Q4. The leaders at ekhoes agency explain.
Fitness On Demand Partners with gBeat to Integrate Smartwatch Technology for Enhanced Gym Experience
Fitness On Demand, known for its omnifitness solutions, has announced a partnership with gBeat, a platform designed for smartwatche
