F45
Inside Nashville’s Booming Boutique Fitness Scene
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
F45 Expands Wellness Strategy With Joi + Blokes Deal
F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.
F45 Launches Loyalty Rewards Program That Includes Workouts, Social Media Posts
F45 Training and Endurance Zone have launched FIT Rewards, a loyalty program giving members perks like supplements, apparel, tech and more.
The Yard Gym Bets on Strength & Style To Win the US Market
Founded in Australia, The Yard Gym blends science-backed strength and conditioning, a fashion-forward vibe and strong franchise fundamentals.
Red Bull Gives Experiential Fitness New Wiings With Sweat the Deck, F45 Takeover in Chicago
Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.
How Top Boutique Fitness Brands Are Approaching the Business of Recovery
Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.
Why Partnerships Are Key to the Fitness Industry’s Growth
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
F45 Targets Gen Z With Summer Fitness Discount for Students
F45 Training is offering high school and college students 20% off memberships this summer, mirroring Planet Fitness’ teen-focused push.
Vaura Pilates Expands to California, Offering Franchise Opportunities for Sensory-Driven Reformer Studios
Vaura Pilates, known for its athletic training and dynamic environments, plans rapid U.S. growth after success in New York and Austin.
F45 Adds Hyperice Recovery Tech to Select Studios
F45 partners with Hyperice to bring recovery tech like massage guns and compression boots to select studios.
