The rollout is anchored by an F45-specific version of the Reebok Nano X5 Edge shoe, with more drops planned in coming the months.
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.
F45 Training and Endurance Zone have launched FIT Rewards, a loyalty program giving members perks like supplements, apparel, tech and more.
Founded in Australia, The Yard Gym blends science-backed strength and conditioning, a fashion-forward vibe and strong franchise fundamentals.
Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.
Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
F45 Training is offering high school and college students 20% off memberships this summer, mirroring Planet Fitness’ teen-focused push.
Vaura Pilates, known for its athletic training and dynamic environments, plans rapid U.S. growth after success in New York and Austin.
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