Equinox
Equinox Rolls Out Longevity Membership Priced at $3K Per Month
Equinox's new longevity membership uses biomarker testing as a map for hyper-personalized training, but it will cost around $40,000 a year.
Fitness SF Taps InsideTracker for Lab Tests as Gyms Embrace Health
Fitness SF, a family-owned group of eight health clubs in the Bay Area, is the latest fitness brands to blend biomarker testing with training services.
Stages Cycling Conducts Mass Layoffs Amid Market Downturn, Per Report
Stages Cycling has reportedly laid off its staff and may soon cease operations as it contends with decreased demand and supply chain issues.
Blink Fitness Invests Millions in Its Top Gyms Amid Membership Growth
Blink Fitness will upgrade 30 of its most-trafficked gyms, equipping them with new equipment, recovery tools and refreshed interiors.
Lindora Inks Multi-Unit Franchise Deals Across US
Xponential Fitness has big expansion plans for Lindora, a chain of metabolic health clinics that offers GLP-1s and holistic wellness services.
Equinox Adds Biomarker Lab Tests in Personalized Health Play
A partnership with Function Health will see Equinox trainers develop specialized programs based on each member's biological profile.
Unscripted: Equinox VP Julia Klim on Cultivating a Brand Identity
Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture that identity in the marketplace.
Meghan Hayden, Waz Ashayer Look To Redefine Workouts in NYC
Hayden and Ashayer have launched 'Raise x Take Off,' a series of in-person fitness events across New York City.
Boutique Fitness, Personal Training Tipped for Massive Growth in the Gen Z Era
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.
Equinox Locations Add Aescape, a Fully Automated Massage Bed
As Aescape looks to disrupt the massage industry with robotic arms, Equinox members in NYC will gain access to a premium recovery tool.
