Discover Strength

Luke Carlson
Fitness

HFA Ushers In New Leadership; Luke Carlson To Serve as Board Chair

The Health & Fitness Association begins its 2025–2026 board term with new leadership, five incoming directors and renewed advocacy efforts.

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a trainer with a Discover Strength client
Fitness

Discover Strength Invites Franchisees To Join Its Houston Push

Discover Strength, a strength training franchise, is on the hunt for franchisees to deliver its 30-minute, twice-weekly workouts.

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woman works out on a shoulder press machine
Fitness Business

Discover Strength Eyes Growth With 30-Minute Workout Concept

Discover Strength members complete two 30-minute workouts per week, which the brand says is the ideal amount for strength training benefits.

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woman deadlifts at a BFT studio
Guides & Resources

The Best Strength & Conditioning Fitness Franchises To Open

Athletech News breaks down the best strength and conditioning franchises to open, including investment, workout offerings and growth goals.

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