David Long

man lifts a dumbbell at an Orangetheory studio

Orangetheory, Self Esteem Brands Merge in Major Fitness Deal

The parent company of Anytime Fitness joins forces with Orangetheory in a deal that creates a global wellness giant.

Orangetheory CEO Joins Jupiter Wellness Board, Looks To Scale Alcohol Detox Drink

David Long said Safety Shot's ability to lower blood alcohol content by up to 50% in a half hour could "change the paradigm on wellness."

Orangetheory sustainability

Orangetheory Embraces Sustainability With Plastic-Free Gym Wipes

The move supports the Orangetheory mission of environmental sustainability, as the new wipes are free from harsh chemicals. 

Woman running on a treadmill at Orangetheory Fitness

Orangetheory Says Life Changes in the Orange Zone in Latest Ad Campaign, Plans Expansion with 100 Studios

Orangetheory Fitness added 200 new studios even in the COVID-19 pandemic-ridden years of 2020, 2021, and 2022.

Gyms Really Need COVID-19 Relief Money From the Government: Fitness CEO

Attention lawmakers: The battered gym industry — who has been left out of stimulus measures thus far — could also […]

Orangetheory Fitness CEO Says Members Want Flexibility as Gyms Reopen

Orangetheory Fitness Chief Executive Officer David Long says 70% of its facilities are open again and members are looking for […]