Data

There’s Still a Big Untapped Market for GLP-1s, Report Finds

Despite the ubiquity of GLP-1s, only a small percentage of people are currently using them, according to a new report from Reach3 Insights.

woman and man on plate-loaded exercise machines

US Gym Memberships, Visits Hit All-Time Highs

The HFA's new U.S. Health & Fitness Consumer Report found that 81 million Americans belong to a gym, studio or other fitness facility, good for 26.1% of the population.

Garmin Venu 4

Demand for Wearables Is Rising Fast, Search Data Confirms

Wearable giants Oura and Garmin were some of the most-searched products at the beginning of 2026, signaling rising consumer interest […]

US Wellness Economy Hits $2.1T, Wellness Real Estate Surges

The U.S. wellness economy is worth $2.1 trillion — wellness real estate, growing at 18.8% annually, is leading the charge.

woman drinks a green shake

Gen Z, Millennials Are Driving Protein Demand as Others Reject the Trend

Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.

Hip-Hop Is the World’s Most Popular Workout Music, Report Finds

A new analysis of Spotify workout playlists found that hip-hop and rap artists dominated users' listening habits when exercising.

US Consumers To Spend More on Wellness, Cut Back Elsewhere

Health and wellness was the only category in which consumers planned to increase their spending in 2026, according to data from CivicScience.

Americans Want More Regulation of Ultra-Processed Foods, Survey Finds

Most Americans now believe ultra-processed foods are engineered to keep them hooked, and nearly half want them regulated, Lifesum found.

FitGrid Pilates data

Top Pilates Brands Are Shining While Average Studios Slip

Exclusive benchmarking data on the hot Pilates modality shows what’s giving leaders in the field a leg up on member retention.

Survey: Intimidation, Overcrowding Are Top Reasons for Gym Cancellations

Intimidation, crowding and a general lack of belonging are pushing some gym members out the door, a new national survey finds.