Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
The PolarWave Dry Plunge offers a new way to take advantage of the benefits of cold therapy while removing water from the equation.
An enclosed, temperature-controlled room, the Frost Locker provides the benefits of cold therapy while avoiding the challenges of water immersion.
Othership announced plans to open a 14,000-square-foot UES location in 2027 that will feature the brand's first "social spa" concept.
Plunge has partnered with the Medical University of South Carolina to provide its cold plunge and sauna systems for use in research studies.
The next generation of Plunge's flagship cold tub delivers faster cooling, enhanced filtration and integration with the Plunge App.
Social contrast therapy brand Othership is expanding its footprint in New York City with a new Williamsburg, Brooklyn, location.
From cold-plunge alternatives to brain-health wearables, the world of wellness and recovery has never been more dynamic.
Othership has raised $8.5M to expand its social sauna and ice bath experience in the U.S., with a new location opening soon in Brooklyn.
A new study links cold exposure to improved cellular function and longevity, while the cold plunge market heats up.
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