Boutique Fitness

Train Smarter, Not Longer: BODY20 Aims To Transform Your Workouts With EMS

Boutique fitness brand BODY20 uses EMS to deliver the muscle-building benefits of a full strength-training program in one 20-minute workout.

Club Pilates Founder Finds ‘Fountain of Youth’ With Red Lite Gym, Gears Up To Franchise

Allison Beardsley believes Red Lite Gym, her new red light therapy fitness concept, can become even bigger than Club Pilates.

Xponential CEO Not Worried About Recession Fears: ‘Our Consumer Is Resilient’

Anthony Geisler said Xponential is well-positioned to thrive post-pandemic, highlighting the brand's ability to grow during COVID.

Stride Fitness Celebrates June With Special Events, Free Class Promo

Stride Fitness plans to commemorate Men’s Health Month and Father’s Day with a complimentary first class for all fathers.

How Brooklyn Entrepreneur Marisa Fuller Brought Studio Pilates From Australia to the U.S.

Australian boutique fitness brand Studio Pilates uses digital technology to make the in-class experience better for members.

Lululemon’s New Deal With Xponential Signals Move Away From Mirror

Lululemon and Xponential Fitness are partnering to bring more digital workouts to Lululemon Studio, the athleisure company's app.

The MADabolic Recovery Commandments

Group strength training studio MADabolic presents its Recovery Commandments, a set of guidelines to maximize post-workout recovery.

Xplor Adds New CrossFit Programming With NCFIT Partnership

Xplor Triib has partnered with NCFIT to empower CrossFit and functional fitness gyms with programming including coaching and athlete videos

Row House Activates Around National Learn to Row Day

The indoor rowing franchise is holding a nationwide celebration at its studios on June 3 in honor of National Learn To Row Day.

ISSA Launches Pilates Instructor Program, Courses for Training Older Clients

The International Sports Sciences Association (ISSA) is responding to a growing demand for Pilates with its new instructor training program.