biomarker testing
Amazon Enters Lab-Testing Race Through Lifeforce Partnership
Amazon just became the next major player to enter the biomarker blood testing wars with the launch of Health Insights.
Function Sues Rival Lab-Testing Startup Superpower, Alleging False Marketing
Function Health alleges Superpower made misleading claims around biomarker testing and clinical support, and in social media advertising.
Top Soccer Team Using Biomarker Testing To Optimize Performance
Biomarker testing is finding its way into the world of professional soccer as Biolyz enters a multiyear partnership with Germany's Borussia Dortmund.
Equinox Members Now Get Discounted Function Memberships
Function Health is expanding its partnership with the luxury fitness and wellness brand, offering Equinox members full access for $249/month
Superpower Launches $199 Preventive Care Membership in Affordability Play
Superpower launches a groundbreaking $199 annual membership with biomarker testing and concierge healthcare access.
Ultrahuman Expands Wearable-Integrated Blood Testing Across US
Ultrahuman combines traditional bloodwork with continuous data from wearables, bridging the gap between testing and day-to-day behavior.
These Are the 3 Hottest Wellness Sectors, Per Report
The global wellness economy is forecast to hit $9 trillion by 2028, but three areas in particular are shaping the future of wellness.
Longevity Startup Function Raises $53M for Personalized Health Testing
Function puts consumers in the driver's seat of their health, offering 100-plus lab tests and insights from doctors for $499 a year.
CEO Corner: InsideTracker’s Rony Sellam on the Future of Personalized Health
Rony Sellam has built health analytics company InsideTracker into one of the tech platforms powering the booming longevity space.
Lifesum Acquires Lykon, Adds Biomarker Testing
With the deal, healthy eating platform Lifesum gives its 65 million users worldwide access to personalized health insights.