biomarker testing

Amazon Enters Lab-Testing Race Through Lifeforce Partnership

Amazon just became the next major player to enter the biomarker blood testing wars with the launch of Health Insights.

Function Health app platform

Function Sues Rival Lab-Testing Startup Superpower, Alleging False Marketing

Function Health alleges Superpower made misleading claims around biomarker testing and clinical support, and in social media advertising.

Top Soccer Team Using Biomarker Testing To Optimize Performance

Biomarker testing is finding its way into the world of professional soccer as Biolyz enters a multiyear partnership with Germany's Borussia Dortmund.

Equinox flags fly on a New York City building

Equinox Members Now Get Discounted Function Memberships

Function Health is expanding its partnership with the luxury fitness and wellness brand, offering Equinox members full access for $249/month

Superpower Launches $199 Preventive Care Membership in Affordability Play

Superpower launches a groundbreaking $199 annual membership with biomarker testing and concierge healthcare access.

Ultrahuman Blood Tracker

Ultrahuman Expands Wearable-Integrated Blood Testing Across US

Ultrahuman combines traditional bloodwork with continuous data from wearables, bridging the gap between testing and day-to-day behavior.

a woman in a tub

These Are the 3 Hottest Wellness Sectors, Per Report

The global wellness economy is forecast to hit $9 trillion by 2028, but three areas in particular are shaping the future of wellness.

Function Health ad features people at different life stages

Longevity Startup Function Raises $53M for Personalized Health Testing

Function puts consumers in the driver's seat of their health, offering 100-plus lab tests and insights from doctors for $499 a year.

CEO Corner: InsideTracker’s Rony Sellam on the Future of Personalized Health

Rony Sellam has built health analytics company InsideTracker into one of the tech platforms powering the booming longevity space.

Lifesum Acquires Lykon, Adds Biomarker Testing

With the deal, healthy eating platform Lifesum gives its 65 million users worldwide access to personalized health insights.