beauty

woman sprays a Tower 28 bottle

Pvolve Adds Tower 28 Skincare Products to Studios Nationwide

Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.

Ulta Beauty Pilots In-Store Wellness Spaces as Retailers Embrace Category

Ulta Beauty is rolling out Wellness by Ulta Beauty, a new store-within-a-store concept, as the retailer deepens its push into wellness.

Luxury Medspa Brand Alexis Lauren Enters Franchising Amid Aesthetic Wellness Boom

Miami brand Alexis Lauren is scaling its luxury medspa concept through franchising as demand for non-invasive treatments grows.

Why ‘Wellness-Integrated Beauty’ Is an Emerging Trend To Watch

From probiotic skincare to scent-driven environments, wellness is becoming embedded into everyday beauty products and experiences.

I Tried Equinox Hotels’ New BioRegenesis Facial, Created in Partnership With Dr. Robert Dorfman

ATN reviews Equinox Hotels' new skincare partnership with Dr. Robert Dorfman, which bridges spa-level treatments and clinical care.

Beverly Hills Rejuvenation Center Debuts Longevity Flagship, Expansion Ahead

BHRC's new flagship is centered on regenerative care, marking the brand's first major launch under Motivant as it prepares to scale.

LaserAway co-founder and CEO Scott Heckmann

CEO Corner: LaserAway’s Scott Heckmann on the ‘Second Wave’ of Wellness

LaserAway CEO Scott Heckmann believes the rise of GLP-1s will make aesthetic services like Botox and laser hair removal more popular.

Gucci storefront

L’Oréal, Kering Plan Luxury Leap Into Longevity

Kering and L’Oréal's new partnership, cemented as part of a $4.7 billion deal, includes a new wellness and longevity venture

New ‘SkinGPT’ Tool Uses AI To Predict Facial Aging. Noom Is Its First Adopter

Noom teams up with Haut.AI to launch Future Me, a tool that lets users preview how lifestyle choices could visibly shape aging and wellness.

The whit interior of Reforme, a new wellness studio in NYC.

Reforme Opens in NYC, Merging Wellness Tech With Ancient Healing Practices

Reforme opens in Manhattan, blending ancient healing with advanced wellness tech, joining NYC’s elite clubs redefining health and longevity.