basketball
Planet Fitness Taps UConn Star Azzi Fudd in New Recovery Campaign
With March Madness underway, Planet Fitness has brought in Fudd to promote its push to offer more recovery amenities at its gyms.
C4 Pushes Global Basketball Strategy as Energy Drink Market Heats Up
C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
As Gyms Ditch Basketball, NYC’s Luxury Apartments Are Owning the Court
Pickleball may be taking over inside fitness facilities and public parks, but a new wave of Manhattan luxury residences is making sure basketball never loses its place.
GoodLife Fitness, Canada Basketball Strike Wide-Ranging Partnership
Canada Basketball is entering into a multiyear partnership with GoodLife Fitness that includes complimentary gym memberships stage joint activations.
LA Fitness Adds AI-Powered Basketball Courts From Shoot 360
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
Shoot 360 Takes Big Shot at Youth Sports Market
Shoot 360 targets 600 locations by 2030 as youth sports and performance tech surge, adding franchise veterans to lead its expansion.
NBA Brand Exposure Tops $2.3B in Value During 2024-2025 Season, According to Relo Metrics Report
Relo Metrics’ latest report reveals the NBA generated over $2.3 billion in brand exposure value during the 2024–2025 regular season.
Planet Fitness Hits the Road With Mobile Black Card Spa
Planet Fitness is hitting the road with its mobile Black Card Spa, bringing recovery perks to select cities near major basketball arenas.
PickUp USA Fitness Drives to the Hoop in Manchester
PickUp USA, a basketball and fitness franchise, has opened a new location in Manchester, New Hampshire amid a basketball boom.
Mindbody Inks Strategic Partnership With Immersive Basketball Chain Shoot 360
Shoot 360 uses technology to offer instant feedback for players in a gamified setting, with audio and visual assessments on every shot made.
