Athletic Brewing Company

Friends socializing at a bar while drinking Athletic Brewing non-alcoholic beer, highlighting alcohol-free craft beer in a casual dining setting

Athletic Brewing, OpenTable Make Non-Alcoholic Beer Easier To Find at Restaurants

Athletic Brewing is teaming up with OpenTable to make non-alcoholic beer easier to find as drinking rates fall in the U.S.

Non-alcoholic beverages

Thrive Market’s Alcohol Exit Signals Big Wellness Retail Trend

Thrive Market's decision to stop selling booze reflects shifting consumer habits and creates space for a bevy of new non-alcoholic drinks

Live Nation Takes Equity Stake in Hiyo as Non-Alcoholic Drinks Gain Ground

Live Nation has partnered with and invested in Hiyo, bringing the non-alcoholic social tonic brand to select concert and event venues.

Athletic Brewing

Athletic Brewing, Arsenal Extend Non-Alcoholic Beer Partnership

Athletic Brewing and Arsenal are running it back with a renewed deal to keep non-alcoholic drinks a part of the Emirates Satdium experience.

Runningman event in 2023

CEO Corner: Jesse Itzler’s Runningman Is the ‘Woodstock of Wellness’

Runningman, a new fitness and wellness retreat, is turning the notion of a traditional running event on its head. 

Athletic Brewing Lands $50M as Non-Alcoholic Beer Market Grows

Athletic Brewing Company has quickly gained a foothold in major retailers as consumers increasingly embrace non-alcoholic drink options.

US soldiers

Layoffs Hit Whoop Unite, Whoop’s B2B Corporate Health Solution

The Whoop Unite B2B solution serves 200+ organizations, including US Air Force, US Forest Service, US Coast Guard, & Boston College.