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The Event Fitness & Wellness Owners and Operators Can't Miss.
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
Therabody is doubling down on recovery with the launch of a Performance Team, a group of Olympians, Paralympians and world champions.
Philadelphia Phillies’ Bryce Harper has teamed with Just Ingredients, joining several pro athletes aligning with fitness and wellness brands.
Out2Win has announced a seed funding round to drive athlete insights for brands, agencies and universities.
Human Powered Health and Momentous have partnered to equip a Women’s WorldTour professional cycling team with products and assessments.
Explore how AthletEX uses fitness partnerships to help former athletes transition into the world of wellness.
Just in time for football season, kinesiology tape and recovery brand KT has released a new product, KT Turf Tape.
The new JAXJOX advisory board member, Olympian Michael Johnson, won four Olympic and eight World Championships gold medals during his career.
In the U.S., soccer player Alex Morgan, mixed martial artist Mac Danzig & powerlifter Bradie Crandall are a few athletes on plant-based diets.
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