Athletes
Nike Riffs on Iconic Tagline, Targeting Gen Z With ‘Why Do It?’
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Gorjana Sport Club Explores Jewelry as a Form of Identity for Female Athletes
Amid a historic rise in women’s sports, gorjana's new initiative spotlights how top athletes use jewelry for confidence and self-expression.
Bedgear Taps NBA’s P.J. Washington As Sleep Enters the Performance Playbook
NBA forward P.J. Washington partners with Bedgear as sleep tech becomes a key tool for athletic recovery and performance.
The Inactive Company Helps Athletes Sleep Like Champions
The Inactive Company helps NFL and college athletes optimize sleep with a performance-focused mask designed for recovery.
All About That Boost: Meghan Trainor Teams With Terra Origin
Meghan Trainor has endorsed Terra Origin, which has launched new hydration and greens supplements on iHerb.
Tom Brady Enters the Snack Game With Vegan Gummies
Tom Brady and Gopuff launch Goat Gummies, a line of organic, vegan fruit snacks made with real ingredients and available on Gopuff.
Gravel Meets Giving: 44 Riders Fundraise for Life Time Foundation
At UNBOUND Gravel, 44 cyclists are riding for youth health and sustainability through the Life Time Foundation.
D1 Training, Pure Athlete Unite on Youth Sports Content
Pure Athlete teams up with D1 Training to bring expert-backed strength and conditioning content to families for P+ members.
Fit:match Links AI & Computer Vision to Performance at Penn Relays
Fit:match unveils new data from Penn Relays, linking body scans to performance and injury risk using its Reflect 3D scanning tech.
BodyArmor Taps Athletes To Champion Rebrand, New Campaign
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
