Athleisure

Vuori activewear brand and two models at the beach

Vuori Lands $825M Investment, Sets Sights on Europe & Asia

Vuori, an activewear brand hailing from sunny California, has scored a $825 million investment and is now valued at $5.5 billion.

woman wears a black Pilates outfit

The Best Pilates Gear For Powering Through Your Next Reformer Class

Our Pilates-obsessed editors have tested out the top activewear & fitness brands at all price points, including Lululemon, Alo, Beyond Yoga, Amazon & more.

Lululemon storefront

Lululemon Cuts Full-Year Guidance as Competitors Circle

It’s been a rough summer for Lululemon, marred by a failed leggings launch and slumping sales in its women category.

The 5 Trends to Watch in Athleisure, Per Report

The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping,

Newton’s First Launches To Serve Growing Market for Big & Tall Athleisure

Newton’s First, which describes itself as the world's first big and tall men's athleisure brand, is targeting a $6 billion market.

Gymshark ad

Gymshark Looks To Carve Activewear Niche With ‘We Do Gym’ Campaign

Gymshark, already a hit with Gen Z gym-goers, has launched a new campaign to distance itself from brands like Nike, Alo and Lululemon.

Vuori activewear brand and two models at the beach

Product of the Week: Is Vuori Pulling Ahead in the Athleisure Race?  

Vuori has carved out a niche in the saturated athleisure market with designs featuring muted colors and comfortable, functional fabrics.

Lulelmon men's sneakers and slides

Lululemon Enters Men’s Footwear With Big Ambitions

Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.

Redefine Show To Unite Activewear Community in NYC

Spiritual Gangster, Lune Active and MPG Sport are among the brands that will showcase active and athleisure wear this January at Redefine.

Lululemon To Join S&P 500, Stock Surges in Response

Lululemon stock rose over 10% on Monday after it was announced that the activewear giant will be added to Wall Street's S&P 500 index.