Anne Mahlum

The Athletic Clubs Sees Success With Outdoor Fitness Competition in NYC

The Athletic Clubs drew more than 500 competitors and spectators to its annual AC Games, showcasing NYC’s growing social fitness movement.

woman on a reformer in a Solidcore class

Solidcore Expands With New C-Suite Hires, Adds Marriott Exec to Board

Solidcore names its first chief people officer and chief commercial officer and adds a Marriott exec to its board, marking its next phase.

Anne Mahlum and other panelists on stage at the ATN Innovation Summit

‘I Asked a Lot of Questions’: Anne Mahlum Opens Up on Solidcore Funding Journey

Solidcore founder Mahlum and PE vet Matthew Day discussed how fitness founders can raise capital with confidence and avoid common mistakes.

A small group training outdoors, running in NYC.

Solidcore Founder Leads $3.5M Round for The Athletic Clubs

The Athletic Clubs has secured $3.5 million in funding from Solidcore founder Anne Mahlum to expand its squad-based training model.

The Novus, a high-end luxury residential apartment that will house Solidcore.

Solidcore Signs Lease at Luxury Residential Building

Solidcore, the Pilates-inspired strength training brand, is moving into The Novus, a luxury residential building in Durham, N.C.

an image of Solidcore members

Anne Mahlum on Scaling Solidcore: Why Amenities Are Overrated

Anne Mahlum founded Pilates-inspired boutique fitness brand Solidcore in 2013 and grew it into a 100-location giant before selling her stake.

An image of a smart fitness equipment machine from OxeFit.

Anne Mahlum, Dave Asprey Invest in AI-Driven OxeFit

Solidcore founder and serial wellness and fitness investor Anne Mahlum and biohacking guru Dave Asprey have invested in Oxefit.

man and woman high five at The Athletic Clubs in West Village

The Athletic Clubs Is Changing How New York Does Group Fitness

Founded just a few years ago, The Athletic Clubs has quickly struck a chord with New Yorkers thanks to its unique approach to group fitness.

Ice Barrel CEO Wyatt Ewing

Ice Barrel CEO Wyatt Ewing on the All-New Chiller, Innovating in Cold Therapy

The Ice Barrel Chiller allows users to maintain the water temperature in their Ice Barrels, a major step forward for the cold therapy brand.

Anne Mahlum, Jay Siano Launch Fitness & Wellness Advisory Firm

Solidcore founder Anne Mahlum and real estate pro Jay Siano have launched an advisory firm catering to health, beauty, fitness and wellness brands.