As livestream commerce gains ground in the U.S., one platform reports that its athleisure sales have climbed nearly 30% in six months.
Activewear and athleisure brands are investing in purposeful, elevated styling for what’s coming to the studio, the street, and everything in between.
To celebrate International Women’s Day, Alo is hosting classes at over 100 female-owned fitness studios across nine different countries.
Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.
Gymshark is marking a new chapter in its U.S. expansion strategy with the opening of its first American flagship store on Bond Street in New York City.
We've rounded up the best early Black Friday deals on women's and men's activewear & accessories at Alo's Singles Day 2025 sale.
Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
This week, we break down why the term "wellness" is so popular among fitness, beauty, lifestyle and fashion brands.
Briohny Smyth has sued Alo Yoga in Los Angeles, alleging age discrimination, wrongful termination and other claims.
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