As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
Zumba instructors can gain an edge by becoming Noom Mindset Coaches as the dance-fitness brand continues to expand its reach.
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options.
The Zumba studio will offer 32 classes with a variety of music tracks, and come in a mixed reality version in addition to VR.
Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.
Athletech News shares a conversation we were fortunate enough to have with Laurie McCartney just days before her tragic passing.
The new mobility-focused offering from Zumba fills a gap in the fitness industry and among current group fitness offerings, its CEO says
"As soon as the pandemic hit, we challenged our entire tech team to start developing solutions for our instructors to be able to teach livestream classes, and they've developed a suite of products that are incredible, that help our instructors set up their classes, schedule their classes, take payments, and livestream their classes," Alberto Perlman,...
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