AI
Amp’s AI-Driven At-Home Fitness Gym is Sleek and Streamlined
Amp is looking to revolutionize at-home fitness with a sleek design and AI-powered workouts. The brand's debut system ships early 2025.
Gatorade Unveils Custom AI-Imagined Squeeze Bottles
Gatorade and Adobe Firefly have unveiled a way for fans of the sports beverage to create ultra-personalized squeeze bottles.
Aescape Brings On-Demand Robot Massage Table to Two Four Seasons Resorts
Aescape is revolutionizing wellness at Four Seasons Hotel with its innovative approach to personalized massage and recovery
Scaling Smart: How Momence’s AI Corporate Dashboard is Catapulting Client’s Growth
Athletech talks to Momence CEO and co-founder about the unique challenges faced by franchise businesses and how tech is helping
Balancing AI with the Human Touch in Fitness Coaching
Discover how AI enhances fitness coaching without losing the personal touch. Insights from Kandace Dickson of CoachRx & OPEX Fitness.
EGYM Launching Digital Education Portal
With 2025 just around the corner, EGYM is set to launch a brand-new digital education portal for health and fitness facilities
Fitness App Industry Set to Reach $4.3 Billion by 2030
AI-driven advancements and rising consumer demand create new opportunities for the industry to integrate tech-savvy solutions
Levels Raises $10M in Extended Funding Round
Since its inception, Levels has assisted over 60,000 members in improving their metabolic health through real-time blood-sugar monitoring
Keepme Introduces AI-Powered Membership Sales Agents
Too many fitness brands are leaving prospective fitness members with inquiries "on read," according to a new study from Keepme.
How Fitness Brands Can Win in the Era of AI, VR & Wearables
Industry experts explore the impact of technologies on modern fitness, offering practical strategies for fitness professionals.
