28 Search Results for Les Mills Adidas
Les Mills CEO Clive Ormerod To Step Down
After several years as Group CEO of Les Mills International, Ormerod is stepping down at the end of December to spend time with family.
Les Mills Enters Mixed-Reality With Bodycombat for Meta Quest 3
Les Mills is taking its mixed martial arts experience to new heights with Quest 3 as the brand continues to target Gen Z.
Les Mills Brings Fitness Classes to Samsung Smart TVs
Samsung says the collaboration with Les Mills builds on its efforts to promote health and fitness at home.
Les Mills US CEO Sean Turner on Targeting ‘Generation Active’
Sean Turner tells Athletech News how Les Mills is cracking the code on “Generation Active," the gym-happy group between ages 16-40.
High-Tech Textiles: Adidas & Rheon Labs Partner to Unveil Techfit Control Apparel Collection
Techfit is worn during athletic training. Its DNA material provides responsive control as the body moves while staying unrestricted.
Lululemon Opens High-End Pop-Up Gym Featuring Top Trainers
Lululemon has opened Studio Yet., a three-week LA pop-up studio with elite trainers and $40 classes. All proceeds benefit BlacklistLA.
For Fitness Brands, Authentic Events Are the Next Growth Channel
Gen Z-loving fitness events are evolving into social, sensory-rich experiences—here's how fitness operators can lean in.
Hometown Hype: The Vitamin Shoppe’s Experiential Retail Strategy Is a Sign of the Times
The Vitamin Shoppe’s new Hometown Stores reflect a retail trend: creating immersive brand experiences to engage consumers.
Nike Launches 2025 After Dark Tour for Women Runners
Nike is hosting a six-city 2025 After Dark Tour, a series of women's running events that take place in the evening.
The HIIT Revolution? Fitness Modality Tapped for Serious Growth
Yoga, Pilates and Barre currently dominate the boutique fitness market but HIIT is projected to gain ground by 2029.
