Reebok’s fitness masks point to an even more dystopian future

Some experts believe that rising pollution levels, coupled with more frequent pandemics, could make masks part of our workouts long after the current crisis has passed.

“This is the new normal unfortunately,” says Don Albert, head of Reebok’s European innovation lab, known as the Creation Center. “In many parts of the world, particularly Asia, people regularly wear masks to exercise outside. The coronavirus is just increasing the need for masks.”

Albert and his team have sketched out three prototypes for masks that would protect athletes from dangerous particles in the atmosphere while also capturing information about the wearer’s oxygen levels… READ MORE @ FAST COMPANY