The Australia-based software platform, already used by brands including Strong Pilates and F45, will target American boutique studios, big-box gyms and franchise networks
Recovr, an Australia-based, AI-powered member engagement platform, has raised approximately $1 million in seed funding, led by JWW Capital and investor Jordan Walsh.
The tech brand plans to put the capital toward its plan to enter the U.S. market in 2026, in the hopes of bringing its behavioral-driven, AI platform to boutique studios, big-box gyms and franchise networks.
The funding boost follows a period of strong growth in Australia, as the brand saw a 322% increase in gyms using the platform over the last six months. Across Australia, Recovr has been supporting operators including Strong Pilates, BFT, F45 Training and several independent gyms.
Its founders, Nick Hunter and Josh Oliver, have extensive industry experience: Hunter owns Australia-based gym REVEL Unley, while Oliver is the former chief technology officer of F45.
“We’re not outsiders guessing what studios need,” said Oliver. “We’ve lived these problems inside Pilates, strength studios and large franchise environments. Recovr is the product we wished we had when operating at scale.”
Recovr is targeting the global problem of member retention among fitness operators, aiming to be proactive rather than reactive. Using AI-driven behavioral intelligence, the platform detects early shifts in engagement, predicts which members need additional support and automates personalized communication at scale.
“People don’t disappear overnight — their behavior changes slowly,” said Hunter. “Our AI picks up those signals early. This (funding) round gives us the resources to take that capability into much larger markets.”
JWW Capital founder Jordan Walsh said the platform ” sits at the intersection of two fast-growing global markets, fitness and AI.”
“Their traction in Australia shows how big this can become internationally,” Walsh added. “The team has built something the industry genuinely needs, and we’re excited to support them as they prepare for the U.S.”
Given the ubiquity of the problems Recovr is addressing, in addition to the growth of AI, the company is expecting to triple its annual recurring revenue over the next 12 months.
“The challenge doesn’t change by geography,” Hunter added. “US studios struggle with the same blind spots. Our expansion is simply a reflection of how universal the need is.”
