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Jarron Aizen for Hapana

Fireside Chat: Hapana’s Jarron Aizen on Global Expansion for Fitness Brands

Hapana founder Jarron Aizen shares his expert analysis on how fitness brands can successfully enter international markets.

F45 Turnaround Fueled by Hospitality, Workout Variety

U.S. Army combat veteran and F45 Training athlete Noah Galloway speaks to ATN about what makes the functional fitness franchise tick.

NASM One Is the Ultimate Education Membership for Fitness Professionals

NASM’s all-in-one membership harnesses the power of advanced learning and practical resources to help transform careers.

With DUMAGUS, Gyms Can Track Strength Training Using AI

DUMAGUS turns a gym's weight room into a connected fitness experience, driving member motivation and engagement.

How Gyms Can Win Members With the Right Cardio Experience

Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by more than 7 million people.

Content-Driven Equipment Is the Future of Fitness, Youll Says

Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing.

Wodify Brings True Zero-Cost Software to Gyms & Studios

The fitness software provider recently launched Free Unlimited, a model that grants users access to all of Wodify’s management tools for zero dollars down.

From Warm-Up to Workout to Cool-Down, Power Plate Is the Ultimate Gym Offering

Power Plate's whole-body vibration is a hit with members of all fitness levels, leading to high levels of engagement and retention.

EGYM’s BioAge Makes Progress in the Gym Tangible for Members

BioAge tracks wellness across four pillars: strength, cardio, flexibility and metabolism, giving immediate feedback and driving engagement.

CEO Corner: Ginger Ressler on Fabletics’ Activewear Rise

Ginger Ressler co-founded Fabletics in 2013. Since then, the brand has become one of the biggest names in activewear.