people play pickleball
credit: Playtomic
Over 4,600 new investors contributed to the digital racket sport platform’s fundraising, which will amplify its global expansion and operational capacity

People are investing big in racket sports as the community-oriented fitness activity surges in popularity.

The digital racket sport platform Playtomic offered its community an opportunity to directly contribute to the company’s growth, and they showed up big.

In its first community investment campaign, the brand raised over €5.1 million (around $6 million), garnering more than 4,600 new investors through Crowdcube, a European private markets investment platform.

Playtomic boasts a network of over 4.7 million racket sport players and 6,000+ partner clubs worldwide.

“This result confirms what we have always known: our community is Playtomic’s engine,” said the brand’s co-founder and CEO, Félix Ruiz. 

“The fact that more than 4,600 people chose to invest in us shows immense confidence and motivates us to continue building the world’s largest racket sports community together,” he continued. “They are not just users: they are now co-owners.”

The funding will be poured into Playtomic’s technology, allowing it to expand its operational capacity, drive global growth and aid development of other sports such as pickleball.

Playtomic has quickly evolved from a booking app into the global network it is now, operating in 66 countries and offering players more opportunities to connect and compete. 

The company has seen double-digit year-over-year growth in transaction volume and revenue, surpassing $400 million in transactions (+51% YoY) and $34 million in net revenue (+38% YoY).

As Playtomic continues to grow, so do racket sports on the whole. Garmin’s year-end report revealed that racket sports’ growth dominated, growing 67% in 2025.

That includes sports like padel, which continues its surge in Europe, with one boutique fitness studio even incorporating the sport side-by-side with Pilates, and rapidly growing in the U.S. as well. Virginia-based Epic Padel recently secured $10 million in funding to amplify the sport’s American presence, while one report indicated the sport is poised for explosive growth in the U.S.

Earlier this year, Playtomic partnered with French-based racquet equipment company Babolat, with a focus on padel. The two brands hosted activations across padel hotspots like Spain, Italy, France, the U.K., Germany and the U.S., as well as Leveling Sessions, where players participated in a full day of padel to meet new people, certify their playing level with pro coaches and test the latest Babolat rackets.

The partnership also debuted a first-of-its-kind Global Digital League — a competition format for players of all skill levels. Participants can rack up points by playing anytime, anywhere, with anyone to climb global rankings and compete for prizes and exclusive experiences.

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