Peloton Targets Hotels, Residential & Corporate Wellness With New Equipment
The Pro Series marks Peloton’s growing emphasis on the fast-growing wellness infrastructure space — the brand’s equipment could soon be in your residential community or office gym
Peloton is going commercial in a big way. The connected fitness giant has launched the Peloton Pro Series, its new line of commercial-ready equipment anchored by the Tread+ Pro, its first commercial treadmill.
The Pro Series includes updated versions of Peloton’s signature products (the Bike+ Pro, Bike Pro and Row+ Pro), all designed for high-traffic environments like hotels, residential buildings, corporate wellness centers and country clubs. The Bike Pro will also be available as an in-room fitness option for hotels and resorts.
The launch is the first major move from Peloton’s new Commercial Business Unit, which merges its hardware, software, content and community with Precor’s distribution and support network. It also aligns with the fast-growing wellness real estate sector, where developers and operators view health amenities as a must-have for attracting residents and guests, and are increasingly competing on wellness offerings. Hotels, in particular, have leaned into Peloton as a differentiator. There is even a website where travelers can search properties that feature Peloton equipment.
“Today’s consumers want the flexibility to work out anytime, anywhere, and that means they expect top-tier fitness amenities in the places where they live, work and travel,” Peloton chief commercial officer Dion Camp Sanders said. “With Peloton’s Pro Series, operators get more than just our premium hardware and a more personalized fitness offering, they also get the backing of Precor’s support network, along with a community of millions of Peloton members.”
The Tread+ Pro features a more powerful drive train and motor, plus Free Mode, which lets users manually propel the belt for a more challenging workout. Pre-orders are open now with shipments beginning in early 2026.
All Pro Series products come with swivel screens for cross-training, making it easier for users to switch between Peloton’s library of cardio, strength, yoga, barre and pilates classes. A Peloton Pro subscription unlocks access to more than 50,000 instructor-led classes.
Peloton is also rolling out Peloton Spaces, a co-branded amenity program that outfits dedicated corners of partner facilities with Peloton equipment and branding. The concept has already launched at Gregory Gym at the University of Texas at Austin and Utah City Powered by Peloton.
The Peloton Pro Series is available now in the U.S. and Canada, with the Bike Pro and Bike+ Pro also available in the U.K. and Australia. More international markets, including Germany and Austria, are expected soon.
In addition to its commercial strategy, Peloton is widening its reach into wellness with Peloton IQ, an AI-powered coaching platform and the Cross Training Series, its first full hardware refresh.
The Pro Series lineup is built to work with Peloton IQ, layering in personalized workout plans, real-time insights and progress tracking. Peloton also announced new partnerships with the Hospital for Special Surgery, Halle Berry’s Respin Health and fitness racing brand Hyrox, while acquiring the app Breathwrk to add breathing exercises to its ecosystem.