Fitness Business Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset Courtney Rehfeldt February 19, 2026 Share on Facebook Share on Twitter Share via Email credit: Peloton An investor asked if Peloton was leaving money on the table by not running ads on its platform. Peter Stern… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Connected Fitness Peloton Peter Stern