Les Mills Partners with Gympass to Bring Fitness to Corporate World
Les Mills discovered that 56 percent of employees reported that their employer did not provide a wellness program, a statistic that the group fitness company hopes to change
Les Mills has announced a collaboration with Gympass, a corporate wellness platform, to provide over 1,500 on-demand workouts and virtual training sessions. The group fitness creator says it’s on a mission to make fitness as accessible and convenient as possible.
The new partnership with Gympass is in response to the Global Fitness Report by Les Mills, which found that over half of employees reported that their workplace didn’t offer a wellness program.
Gympass and Les Mills are looking to change that number by bringing a club experience into the homes and work spaces of Gympass members by granting them access to Les Mills+. By offering Les Mills+, its fitness customers can now access on-demand workouts from anywhere.
Les Mills, which was named after the four-time Olympian and head coach of New Zealand’s track and field team, says that the partnership will bring in a new corporate fitness population. The company is known for its BODYCOMBAT, BODYPUMP, and BODYBALANCE fitness programs.
“We’re really excited to be partnering with Gympass and providing its corporate customers with our unique Les Mills digital offering to bring fresh motivation for employees to enjoy everyday movement,” says Clive Ormerod, CEO of Les Mills.
Les Mills has created an inspiring video that tells the story of its company and vision. The clip can be viewed here.
“This is an ideal time for this partnership as employees and employers have now had time to respond and react to the flexible working initiatives instigated by the pandemic. As a result, the new hybrid workforce requires a new, dynamic fitness offering. The Les Mills digital offering is perfectly equipped to deal with this demand by allowing the workforce to access a plethora of on-demand, digital workouts, enabling employees to create a fitness regime that suits them.”
The deal with Gympass comes eight months after the corporate wellness platform secured a $220 million funding round. The company has been rapidly expanding its footprint in the fitness industry with its recent acquisition of Andjoy in Spain and 7Card in Romania and has over 50,000 fitness partners.
“The partnership with Les Mills is the latest addition to our global wellness portfolio, bringing its world-famous workouts to our users. Gympass and Les Mills have a shared desire to create a fitter workforce – Les Mills’ dynamic offering of over 1,500 digital workouts, from high-intensity interval training to meditative yoga, ensures that everyone will be able to find a form of fitness to fall in love with through the new partnership,” says Massi Sardi, VP of Partnerships at Gympass.
