Ladder Levels Up with Major Investments
The top-rated strength training app has raised both $15 million in a Series B and a $90 million growth investment to fuel branded apparel, an Android app, a push into corporate wellness, and more
Strength training app Ladder has secured $15 million in a Series B round and a $90 million growth investment from General Catalyst’s Customer Value strategy that will propel Ladder to reach a global audience.
Point72 Ventures and ADvantage VC led the funding round, which included participation from Steve Pagliuca’s PagsGroup, Tapestry VC, and LivWell Ventures.
“Our members come to Ladder and stay because we offer so much more than a workout library,” Ladder CEO Greg Stewart said. “The app delivers personalized, progressive plans typically only available through expensive personal training, along with a supportive community that keeps members motivated.”
The top-rated Ladder app offers weekly new workouts, offering various strength-building routines across bodybuilding, HIIT, Pilates and yoga, kettlebells and more. Users are provided with motivating tools such as detailed progress tracking, community access, and collectible badges.
The Series B funding will accelerate Ladder’s product development and fuel the launch of new ventures. Plans include introducing branded apparel, developing an Android version of its popular strength training app, and expanding into the enterprise corporate wellness market.
“When we first met Greg Stewart and Tom Digan [co-founder and president] nearly five years ago, they shared a vision of creating a new movement in fitness—one that combines vibrant community engagement with a deeply personalized, best-in-class workout experience,” ADvantage founding partner Jeremy Pressman said. “Since then, they’ve relentlessly pursued this mission, building cutting-edge technology, attracting top coaching talent, and fostering genuine accountability for members through shared experiences. These efforts have established Ladder as the category leader, setting a new standard in the fitness industry.”
General Catalyst’s $90 million investment will support the strength training app’s customer acquisition strategies.
“The blend of expert workout programming and strength coaching with Ladder’s motivational tools yields real fitness outcomes for members and strong retention,” General Catalyst’s KV Mohan said. “We believe Ladder’s predictable growth and the retentive nature of the product make it a perfect fit for our Customer Value strategy.”
