From studio openings and new markets to EBITDA gains and franchisee reinvestment, both brands are leveraging a strong 2025 to fuel ambitious 2026 growth plans
Two of the industry’s fastest-growing boutique fitness franchises, JetSet Pilates and Burn Boot Camp, each ended 2025 on a high note after a year of growth, leading into another ambitious year of expansion for 2026.
JetSet closed out 2025 with 24 new studio openings across Texas, Florida, Georgia, North Carolina, New Jersey, Massachusetts, Colorado and Washington, D.C., bringing its total footprint to over 270 studios open or in development.
Of those openings, the brand welcomed its new headquarters in Miami — designed by Miami-based architecture firm Kobi Karp — which also serves as the base for its Instructor Training Academy, providing a centralized training and collaboration hub for the brand’s growing network.
Last year, JetSet also introduced new class formats and updated membership features such as expanded structures, premium access testing and more dynamic introductory and re-engagement offers.
“JetSet has demonstrated an exceptional ability to scale while preserving brand integrity and a dedicated client base,” said founder and managing partner of Purchase Capital, which invested in the brand last year, Nicholas J. Singer. “Their disciplined growth strategy, premium positioning, and focus on franchisee success make them a standout platform in boutique fitness.”
Meanwhile, Burn Boot Camp — known for its engaging, 45-minute high-energy workouts — saw 51 new agreements signed and opened 36 new gyms in 2025, including its debut in West Virginia.
The brand noted that more than 60% of the agreements were with existing franchisees, of whom more than 80% are women.
Additionally, Burn Boot Camp boasted a systemwide average EBITDA of $114,000 as reported in its 2025 franchise disclosure document.
“Last year’s results reflect the strength of our system and the discipline of our franchise partners,” said CEO and co-founder Morgan Kline.
“We’ve built a model that prioritizes unit-level profitability, operational consistency, and a world-class member experience,” Kline added. “When you lead with people and execute with intention, growth follows and 2025 proved that our foundation is strong and scalable.”
Looking Ahead
For 2026, both brands have their eyes locked on continued expansion and franchisee support.
JetSet hopes to streamline its operational consistency while targeting key U.S. and international markets in its expansion efforts. That includes its first London studio, which will serve as the jumping-off point for its U.K. expansion, in addition to plans for five more London-area locations.
But the Pilates franchise isn’t stopping there, with further plans to expand in Canada, as well as prioritizing American regions including the Northeast, Southeast, Texas, California and Midwest. Additional training hubs are also planned, beginning with Dallas later in 2026.
“We’re prioritizing premium real estate, the right franchise partners, and operational excellence to ensure long-term success as we expand domestically and internationally in 2026,” said JetSet CEO Bertus Albertse.
Burn Boot Camp is also hoping for another year of strong growth, driven in part by its first-ever Proud Tour, led by co-founder Devan Kline, which celebrates member accomplishments to reinforce themes of pride in results, strength and consistency.
The tour will move across the country, beginning in Florida and the Southeast in January, before heading to California, Las Vegas, Nevada and Arizona in February. Each visit aims to highlight the community-oriented atmosphere of Burn Boot Camp, while inspiring more people to join.
The brand also revealed an ambitious goal of opening 100 new gyms in 2026, looking to position itself as a complement to portfolios that already include salon suites, chiropractic or massage concepts to create a holistic wellness experience for members.
