Tech Inside Apple’s Fitness Strategy, According to the Tech Giant’s Execs By Elizabeth Ostertag October 2, 2025 credit: Apple Apple’s latest hardware and software updates signal a push to meet users at every stage of their fitness journey, from… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters $299/year Subscribe Now Already a member? Log in Already a member? Log in here Tags: Apple Apple Fitness+ Artificial Intelligence (AI) ATN Pro Fit Tech