iFIT Takes AI Coach Global, Launching in 19 Countries
iFIT is moving fast in 2025: rolling out AI Coach globally, adding premium partnerships and expanding into new fitness categories like Pilates and golf
Connected fitness leader iFIT is rolling out its iFIT AI Coach (beta) to users in 19 countries, offering real-time, personalized training plans that adapt to users’ goals, routines and performance data.
The expansion will reach users in Australia, Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland and the U.K.
iFIT, which boasts over six million members, calls AI Coach a powerful tool for change, reporting that members who use it complete 2.4 times more workouts and are nearly 20% more likely to stick to their fitness goals compared to those who don’t. The new tool helps users define their fitness goals, then builds custom workout plans, schedules sessions, sends reminders and delivers motivation to keep them on track.
The AI Coach chat experience will be accessible via the iFIT mobile app, with recommended workouts also appearing on-screen on select NordicTrack and ProForm equipment. Language support will be customized for each region.
“Expanding iFIT AI Coach beyond the U.S. reflects our mission to make intelligent, interactive fitness more accessible around the globe,” said iFIT chief international officer Bart Mueller. “This rollout empowers more users to take control of their health with support that’s customized, convenient and rooted in world-class technology.”
Not even halfway through the year, iFIT has already announced several major updates. The Utah-based fitness brand recently partnered with cardio gaming content provider Ergatta to bring gamified, virtual racing experiences to its NordicTrack and ProForm treadmills and rowers. Additionally, iFIT and NordicTrack teamed up with the Tour de France to launch the world’s first officially licensed indoor bike with exclusive Tour de France-inspired content.
More recently, iFIT acquired Reform RX, a high-end reformer brand known for its commercial and at-home equipmentmodeled after a Formula 1 race car. The company is also venturing into golf fitness through a new partnership with Arcis Golf, which operates 70 private, resort and public courses across the U.S. Golf enthusiasts can expect game-enhancing content on iFIT-enabled equipment and mobile devices, including golf-specific workouts and performance training.