Hyrox Notches 5,000 Training Clubs, Adds Performance Centers
The competition-based fitness brand continues to multiply its locations, features and members
Hyrox, the rapidly growing fitness racing organization, is adding new tracks and participants. The brand just announced the launch of the Hyrox Performance Center, which permits geographic exclusivity for users to work directly in partnership with Hyrox to design and maximize floor space for optimal group training. Simultaneously, it announced the establishment of its 5,000th global training club.
The Performance Center resembles the latest tier in the Hyrox 365 ecosystem, which also includes the Hyrox Training Club, the standard model of affiliation that grants facilities the ability to offer and market Hyrox training, and the Hyrox Performance Coach, which represents the qualified individuals who’ve completed the Hyrox Academy program.
“As we continue the global build-out of the sport of Hyrox, developing exceptional training and coaching offerings is key to the long-term success of the sport,” said Hyrox CEO Christian Toetzke. “Community and culture building happen at the local level in the gym every day, which makes our Performance and Training. Club partners with the foundation of the sport; I’m excited to see the rapid adoption of the 365 offerings.”
That widespread embrace is already well underway. Hyrox 365, which launched in 2024, experienced a 260% growth rate for global affiliations per annum and established 2,300 new clubs this year. The brand has over half a million active racers, and like them, it has no plan to slow down.
“We want to expand the sport beyond our 600,000 active racers, by introducing members to the sport of Fitness Racing, and providing a low barrier to entry group class where athletes get a taste of Hyrox’s training and the overall community aspect of group exercise,” said Douglas Gremmen, managing director of Hyrox 365.
The brand’s growth has already included events in Toronto, New York City, and plans to host the 2024-25 World Championships in Chicago. At its conclusion, Hyrox will have hosted 65 races across 20 different countries during the 2023-24 season.
It’s also widening its reach via new partners. Hyrox recently inked a deal with wearable brand Amazfit, making it the official wearable partner and timekeeper for Hyrox. It also maintains deals with Centr, the fitness and wellness platform founded by Chris Hemsworth, and Puma, running through 2027.
The overall fitness market mirrors Hyrox’s intention to expand as well. The global gym industry continues to surge with an estimated value of $106BN in 2024 via its 200 million members, according to Hyrox.