The England captain is backing FoodHealth Co. as it scales its FoodHealth Score across major grocery retailers, underscoring a growing athlete interest in wellness
One of soccer’s biggest names, Harry Kane, is deepening his involvement in the wellness space by becoming a strategic investor in the nutritional tech company FoodHealth Co.
The involvement of the England national team captain and striker for German Bundesliga club Bayern Munich will help accelerate the company’s mission to bring nutrition tech to grocery stores and beyond.
The company pioneered the FoodHealth Score, a proprietary 1-to-100 index that evaluates how healthy a food is. The score is based on ingredient quality and nutrient density data to equip people to make smarter food choices in real time.
FoodHealth Co. boasts over $20 million in funding, while its FoodHealth Score has already been integrated into major grocery retailers, including Kroger, where it’s now part of both the online and in-store shopping experience. Now, Kane’s involvement will help the company further expand its reach.
“Being an athlete and a dad means I’m constantly focused on what I eat for performance and making sure my kids are eating well too,” Kane said.
“It’s fantastic to see FoodHealth Co. spreading awareness and education about the foods we consume in our daily lives,” he added. “I’m excited to join them in making nutrition feel easy, personal, and genuinely helpful.”
The partnership arrives just after FoodHealth Co. released a new report, The Health of America’s Grocery Carts, conducted in partnership with NielsenIQ.
The report evaluated 70,000 household grocery hauls to understand how Americans are really eating, revealing insights including how healthy eating shifts when kids enter elementary school and how choices vary across regions and income levels. Additionally, the report utilized the grocery basket as a population-health indicator, offering an idea of how everyday purchasing decisions shape long-term health outcomes.
Kane’s investment is also a part of a broader shift of top athletes increasing their involvement in fitness and wellness brands. U.S. soccer star Alex Morgan is also backing FoodHealth Co., while Cristiano Ronaldo became a global ambassador for and investor in wearable giant Whoop in 2024.
“The fact that top athletes are turning their attention to food labeling and nutrition tech shouldn’t be a surprise,” said co-founder and CEO of FoodHealth Co., Sam Citro Alexander. “Because they understand food’s impact on their own personal performance, they’re pushing for a smarter food system for everyone.”
It’s also not Kane’s first foray into the fitness and wellness industry, after becoming an investor and ambassador in fit tech company OxeFit.
