GymTV Partners with Zero-In to Transform Gym Communication
Partnership
Sponsored By Zoom Media

From premium aesthetics to new revenue streams, Digital Spectaculars by GymTV redefine how gyms connect with members
Gym owners looking to elevate the member experience and boost their brand now have a powerful new tool at their disposal: GymTV’s Digital Spectaculars.
These sleek, 36 square feet 4K video walls, developed in partnership with Zero-In, captivate members after just one or two steps through the door. Displaying real-time class schedules, gym events and exclusive offers, Digital Spectaculars create a dynamic, premium experience while opening new revenue opportunities through targeted advertising.
Currently rolling out to premium fitness locations across the U.S., Digital Spectaculars are tailored for upscale gym environments and go beyond aesthetics. GymTV covers the upfront costs, allowing gym owners to seamlessly integrate the cutting-edge technology into their spaces without financial strain.
For gym operators who aim to rise above what’s become a competitive and concentrated market, Digital Spectaculars provides a pedestal through enhanced member engagement, strengthened branding and by unlocking new streams of income.
Elevating the Member Experience with Digital Spectaculars
Digital Spectaculars go beyond traditional screens — embodying digital canvases specifically designed for upscale gym environments. With high-impact visuals, these displays resemble a next-level communication tool for gym owners and members alike.
With real-time functionality, gym operators can easily showcase personalized signage, while the dynamic content capabilities allow for high-quality video, live updates and branded messaging. The design enhances any premium fitness space’s luxury aesthetic, elevating the environment for members and reinforcing the gym’s high-end nature.
Today’s gym operators face increasing pressure to create exceptional experiences while also improving operational efficiency. Digital Spectaculars address these challenges by enhancing communication and unlocking new revenue streams through targeted advertising capabilities.
“These displays go beyond aesthetics; they’re tools that help gym owners better connect with their members while unlocking new ways to monetize their spaces,” said Marc Farber, President of GymTV North America.

Reaching High-Value Audiences
Digital Spectaculars rollout presents advertisers with an exciting opportunity to engage high-value audiences. GymTV’s network already connects brands with affluent, health-conscious consumers and the addition of these large-format displays enhances that promise.
With an audience whose average household income exceeds $200,000, an average of 3.2 gym visits per week, and demographics where 85% of members are aged 18-49 and actively making purchasing decisions, the potential for impactful engagement speaks for itself.
“In a world where everyone is inundated by a plethora of media channels and an overwhelming volume of communication, going big offers an exciting opportunity to ensure our messaging breaks through,” said Kari Saitowitz, Chief Marketing and Creative Officer at New York Sports Clubs.

Don’t get it twisted. Bigger is always better, Saitowitz argues as well.
“In addition, the expansive screen size allows for high-impact creative and the ability to display critical member information, such as our group fitness schedule, at all times,” she added. “Large-format messaging is a fantastic way to command attention and ensure our members and guests are well-informed about our services, member benefits, and special offers.”
Strategic Rollout to Premium Locations
Initially launching last month in New York Sports Club, the rollout of Digital Spectaculars targets 25 premium gym locations. These include six locations each in New York and Los Angeles, three in Chicago, and a combined 10 in Dallas, Houston, Florida, Detroit and San Francisco.
By focusing on high-traffic, upscale gyms, GymTV ensures that Digital Spectaculars reach the most engaged and valuable audiences.
“Zero-In digitizes real world spaces with memorable and impactful experiences and the GymTV Digital Spectaculars program is the perfect application of how to leverage technology to communicate relevant visitor information and advertising in a way that is sleek and modern as well as functional,” said Zero-In CEO Mitchell Goss. “We are thrilled to work with GymTV and their partner brands to grow this one of a kind digital marketing channel designed specifically for the fitness industry.”
Digital Spectaculars go beyond just a product launch; they represent the cornerstone of GymTV’s vision for the future of gym communication. As the fitness industry continues to push boundaries and define new verticals, these displays position gyms to stay ahead of the curve, offering unparalleled communication tools and revenue opportunities.
This innovation reflects GymTV’s ongoing commitment to enhancing the gym experience for owners, members and advertisers alike.