Open a Pvolve Fitness Franchise: What You Need To Know

Pvolve is an omnichannel fitness company with an on-demand platform and franchise studio network. The brand uses its own proprietary methodology based in low-impact functional movement and pairs it with patented resistance equipment to build strong, mobile bodies.

The brand’s mission is to help its members live younger, longer. Following a scoliosis diagnosis in 2017, founder Rachel Katzman was introduced to functional fitness, which transformed her understanding of what fitness can do. Not only did she have transformative physical results, but her back pain went away. This experience catalyzed her mission to spread awareness for holistic fitness – and the notion that fitness does not need to be punishing to be effective. 

Rachel brought on a Clinical Advisory Board made up of doctors, researchers, clinicians, and highly credentialed trainers to help build out what is Pvolve today: a workout that helps you break a sweat, not your body.

In June 2023, world-renowned actress, producer, and director Jennifer Aniston officially partnered with Pvolve after falling in love with the method as a member and experiencing a transformation of her own. Through its hybrid fitness model, Pvolve can be experienced through a streaming membership that offers over 1,300 on-demand classes, a two-way, live virtual studio, and franchise studio locations throughout the US and Canada. 

What is your franchise’s unique selling proposition (USP)?

Pvolve is a proprietary fitness method unlike anything else on the market that combines functional fitness with patented resistance equipment designed specifically for the brand. The method is overseen by a Clinical Advisory Board (CAB) made up of Medical Doctors, a Physical Therapist, and a Sports Physiologist. With the help of the CAB & Top Trainers, Pvolve is committed to science and validating the fitness method through clinical research trials with leading universities on lower back pain, mobility, strength, and lean muscle mass.

Pvolve is an omnichannel offering that can be experienced both online and in one of its studio locations, giving members the ultimate convenience and flexibility to work out whenever and wherever they want. By showing up where our members are and reducing the friction of everyday barriers, we naturally see higher member engagement and a lift in retention.

There are currently three owned and operated studios in NYC, LA, and Chicago, plus franchises in San Diego, Nashville, Fort Worth, TX, Algonquin, IL, and Canadian locations in Victoria and  Calgary. The company also has nearly 50 additional franchise studios in development.

How many units do you currently have? How many new ones are opening per month and in which geographic areas are you most popular? 

Pvolve currently has 10 studios in the US and two in Canada. The brand is opening one-to-two studios per month, and has nearly 50 studios in development. Pvolve has seen tremendous growth in part thanks to the streaming platform, which offers global access to the workout, and the collaboration with Jennifer Aniston, who partnered with the company in 2023. New York City, Chicago, and Los Angeles represent the longest open studio locations, but the studio business is rapidly expanding nationwide, with locations opening in more than 10+ states including, but not limited to, California, Texas, New Jersey, Arizona, Tennessee, Georgia, and Colorado. Pvolve is anticipating additional expansion across the South and Southeast through 2024.  

What are the key revenue streams for franchisees? 

The key revenue streams include recurring revenue memberships, class packs, private training, and events. Franchisees also generate revenue through sales of Pvolve’s proprietary equipment, apparel, and other retail. Franchise owners are excited by Pvolve’s multi-revenue stream business model.

How is your brand positioned for future growth and expansion in the next 5-10 years? 

Pvolve is very well-positioned for growth across the board. With Jennifer Aniston on board, the brand’s global awareness has exploded; her partnership has propelled massive interest and trial for the method both in studio and digitally. 

The hybrid nature of the business model is a powerful multiplier; as our studio footprint expands, it helps to grow our subscriber base, and vice versa. This not only serves as a growth driver for the business, but is a key differentiator within the fitness space. Most fitness solutions offer in-person or digital, but not both, yet today’s consumer lives a hybrid life. Pvolve meets our members where they are on any given day – whether that means a 55-minute in-person class, or a 20-minute quickie workout at home. Further, the method’s emphasis on low-impact, functional workouts that support the body and encourage longevity is in step with macro-consumer trends. 

Pvolve studios are expanding nationwide, with nearly 50 franchise locations in development, including 20+ locations expected to be open by the end of 2024. Looking ahead, we are on track to have more than 100 locations open by 2027.

What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Are financing or other fundraising options available?

The minimum liquid capital requirement to become a part of the Pvolve brand is $250,000, with a minimum net worth of $750,000. A single franchise has a fee of $50,000, with a discounted franchise fee for multi-unit developers. Pvolve does not offer internal financing options, but can refer franchisees to preferred vendors and guide the franchisees through the funding process.

What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?

From day one, a Pvolve Franchise Owner receives a full support team that offers assistance including finding the right real estate, lease negotiation, construction and design, team member training, and sales and marketing. 

• Each location is assigned a dedicated Franchise Performance Consultant to guide the New Studio Opening Process and coach on KPIs, Best Practices, and overall unit sales and operations post-opening. 
• The Pvolve team will help identify the perfect studio location and will work with the franchisee on all aspects of design and construction. 
• Fitness Training is one of the most important parts of the whole process, as studio trainers are the heartbeat of the studio. Franchise Trainers are guided through 100 hours of training to learn the unique Pvolve Method, how to teach and structure a class, how to give cues and adjustments, and beyond. 
• Each location receives comprehensive sales and marketing training, marketing assets, approved vendors and marketing software to drive lead generation and memberships of the studio. This begins with presale (prior to studio opening) and continues beyond to support unit performance. 

In addition to each of the Readiness Teams outlined, each new Franchise Owner will attend a three-day New Studio Training Session that covers the full spectrum of the business. This seminar covers a deep dive into the studio business model, our proprietary equipment, sales process, marketing plan, and studio operations. Ongoing learning and development are offered through Pvolve Academy, a learning management system that offers fresh content and courses for continued support and education. This comprehensive training will set a franchisee up for success from before their doors open and beyond.

Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?

We offer a protected area of approximately 50,000 people. Further details are outlined in item 12 of our franchise disclosure document (FDD).

Can you provide any pertinent financial performance details that would assist potential franchisees?

Financial Performance data can be obtained in item 19 of our FDD. 

What are the key contact details for reaching out to your company and exploring potential collaboration?

Those interested in exploring ownership opportunities can visit pvolvefranchise.com to fill out the required information. From there, a member of the Pvolve team will reach out for more details.