EoS Fitness To Launch EGYM’s AI Tech Across Its Clubs
Artificial intelligence is hitting the HVLP gym floor in a major way as EoS plans to deploy EGYM Genius across its club locations
EoS Fitness is rolling out EGYM Genius — an AI-powered software platform that builds individualized training programs — across all of its gyms with enabled equipment.
The move makes EoS the first large gym operator in the United States to deploy EGYM’s Genius technology, the sides said.
The high-value, low-price (HVLP) gym chain says the move will free up trainers’ time while giving members more personalized workouts that adapt as they progress.
“Our personal trainers want more time with their clients to hold them accountable, demonstrate proper form and focus on outcomes,” EoS Fitness executive vice president of fitness Rowdy Yates said. “Genius makes that possible. This collaboration marks another exciting milestone for us as we continue to raise the bar and set new industry standards.”
The EGYM Genius system is first headed to select EoS locations, including Plano, Texas and Port St. Lucie, Florida, before expanding nationwide to all clubs equipped with EoS Smart Strength Equipment powered by EGYM.
“EGYM Genius bridges smart technology with traditional gym equipment to deliver training plans that adapt and improve with every workout,” EGYM chief product officer John Ford said. “EoS members will benefit from the insights from over seven billion EGYM Genius data points, combined with their personal training preferences, to create the ideal routine for achieving their fitness goals efficiently and effectively. We look forward to enhancing our partnership with EoS with the rollout of EGYM Genius, further elevating their members’ fitness journeys.”
The launch caps off a summer of rapid growth for EoS, which surpassed 1.5 million members in Q2, opened 10 new gyms and gave away 1.5 million free personal training sessions valued at $60 million.
The fast-growing chain was recently acquired by TSG Consumer Partners in a deal worth a reported $1 billion-plus. EoS also received renewed investment from Performance Equity Management (PEM) this summer as the brand set its sights on 250 locations by 2030.