Dove & Club Pilates Break Stereotypes With #EveryBodyPilates
Dove and Club Pilates take on the ‘Pilates body’ myth with free classes in five U.S. cities on May 31 and a message of body confidence
Dove and Club Pilates are joining forces to challenge conventional beauty standards and broaden the image of who belongs in a Pilates studio, delivering a clear message: Pilates is for every body.
The #EveryBodyPilates initiative will offer free Level 1 Reformer Pilates classes on Saturday, May 31, at select Club Pilates studios in New York City (West Chelsea), Houston (Pearland), Miami (South Miami), Chicago (Logan Square) and Los Angeles (South Pasadena).
Classes will begin at 5 p.m. local time. Space is limited, and participants are encouraged to call their local participating studio to reserve a spot.
The effort aims to reframe Pilates as an inclusive, strength-based form of movement that welcomes people of all sizes and fitness levels — a message that aligns with Dove’s long-standing focus on body acceptance.
“At Dove, we recognize that too often, fitness conversations focus on appearance rather than ability—which can undermine women’s body confidence,” Head of Dove U.S. Skin Cleansing & Brand Purpose Kathryn Holl Fernandez said. “As a leader in self-esteem, we are proud to partner with Club Pilates and empower women to redefine what a ‘Pilates body’ looks like and help them feel strong, capable, and confident in every movement.”
To extend the campaign beyond the studio, Dove and Club Pilates are launching a nationwide giveaway where five winners will receive a month of unlimited classes at a Club Pilates studio of their choice, along with a curated set of Dove products. To enter, participants are invited to share a Pilates-inspired photo or video on Instagram or TikTok, tagging the appropriate brand handles (@Dove and @ClubPilates on Instagram or @ClubPilatesNational on TikTok) and using the hashtags #EveryBodyPilates and #Sweepstakes.
“At Club Pilates, we have always celebrated all body types, ability levels and walks of life, as we believe Pilates is truly for every body,” Club Pilates president Tianna Strateman said. “We are excited to bring our and Dove’s missions of body confidence to life through these #EveryBodyPilates classes around the country, capping off National Pilates Month and empowering everybody to feel their best on and off the Reformer.”