Wellness The Death of the Spa Appointment Is Changing Wellness Tourism Courtney Rehfeldt January 20, 2026 credit: Cloris Ying on Unsplash Travelers aren’t rejecting self-care, but they are rejecting the idea of having to schedule wellness experiences ahead of time, an agency… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters $299/year Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Saunas wellness tourism Wellness Trends