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the interior of a Prime IV Hyration and Wellness franchise

Prime IV Hydration & Wellness Tops 100 Open Studios, Plans More

On the heels of a record 2023, Prime looks to open an additional 97 IV therapy studio locations this year and 750 by the end of 2027.

an image of Mark Walhberg in front of the F45 logo

Mark Wahlberg Invests in Boston F45 Studios

The deal, forged in partnership with Club Sports Group, signals Wahlberg’s first investment in his own F45 studios.

Fitness Brands Make Their Mark on Franchise 500 List

Crunch Fitness was crowned the ultimate fitness franchise of 2024 by "Entrepreneur," but many brands earned a spot in the annual ranking.

Pvolve Adds Senior Execs as Franchise Growth Continues

Stacey Heald and former Oura exec Alexis McDowel join Pvolve, a rapidly expanding functional fitness brand.

Planet Fitness Launches Media Network for Advertisers

The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers.

Next Health Brings Longevity Centers to Miami, Eyes International

The 305 is a hot market for longevity services, with Next Health teaming up with an orthopedic surgeon to open four clinics in South Florida.