Tech
Gymshark Taps Google Cloud AI for Personalization, Expansion
Gymshark, a highly popular U.K.-based activewear brand, admitted its data management system has grown "outdated."
Les Mills Enters Mixed-Reality With Bodycombat for Meta Quest 3
Les Mills is taking its mixed martial arts experience to new heights with Quest 3 as the brand continues to target Gen Z.
Club Automation, Epifany Help Fitness Businesses Create Custom Surveys
Fitness operators can now use Epifany to create custom surveys and tailor questions to their members to receive actionable insights.
Oracle Red Bull Racing Series Highlights Women in Sports & Engineering
The five-part “Driven Beyond Limits” series celebrates the contributions of female engineers in the world of Formula One racing.
Xponential Fitness Adds Gamification With In-App Games, Challenges
With Xpass Daily Games, Xponential Fitness is is looking to drive engagement in a whole new way.
Extend Helps Tech Brands Like Oura Do Product Protection Smarter
Extend, a product protection platform launched in 2019, is helping brands like Oura by making claims easy and driving incremental revenue.
VR Fitness Has Superior Mood-Boosting Benefits, Study Finds
A new study appears to validate the positive psychological impacts of VR workouts compared to traditional exercise
Oura Now Helps Users Understand & Manage Stress
Smart ring maker Oura has also partnered with Headspace and Thrive Global, giving users acess to meditation and stress management content.
Hyperice X Shoulder Uses Contrast Therapy To Combat Pain
The Hyperice X Shoulder uses customizable hot and cold therapy to promote shoulder health and speed up the recovery process.
Matrix Fitness Makes Managing Equipment Easier for Gyms With Facility 360
Matrix Fitness has partnered with Ecofit Networks for Facility 360 Powered by Ecofit, a new asset management platform for gyms.
