Tech

Watch Now: Oura’s Dorothy Kilroy Joins ATN ‘Unscripted’ Podcast

Oura Chief Commercial Officer Dorothy Kilroy joins the Athletech News "Unscripted" podcast to discuss the fitness wearables industry.

EGYM Grows, Adding Former Life Fitness, Precor CEOs

EGYM has hired Chris Clawson and Rob Barker to key positions as the fit tech giant looks to continue its rapid global expansion.

PowerPass Set To Launch as More ‘Equitable’ Fitness Booking Platform

PowerPass looks to disrupt the third-party booking platform sector for fitness and wellness with revenue-sharing and fair-review features.

BellSant Puts Trusted Health Advisors ‘In Your Pocket’

BellSant tracks users' biological age across 11 key systems of health, providing motivating feedback on exercise, nutrition and daily habits.

EGYM, Life Fitness Unveil Smart Cardio Project

As part of a strategic partnership, EGYM and Life Fitness will collaborate to give users a more personalized, data-infused approach to cardio.

DUMAGUS Helps Gyms Win Members in the Strength-Training Era

With DUMAGUS' AI-powered tracking tech, gyms and their members get the most out of strength training, which is more popular than ever.

Puma & Meta Mixed-Reality Shopping Experience

Meta Quest, Puma Launch ‘World’s Smallest Gym’

Meta and Puma have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces.

Tesla Eyes Gym Equipment with ‘Cyberhammer’

Tesla has submitted a trademark application for a new piece of exercise equipment, a hammer inspired by its famous Cybertruck.

FitXR Sees Massive Potential in Mixed Reality Fitness

Sam Cole, CEO of FitXR, predicts that mixed and virtual reality tech will soon become commonplace in gyms and fitness facilities.

EGYM Continues To Lead Fitness Tech Revolution

EGYM is on a mission to make the entire gym “smart” by leveraging tools like AI, gamification and other tech […]