Tech
Whoop Sues China-Based Rival Over Alleged Copycat Design
Whoop sues Shenzhen Lexqi in U.S. court, alleging copycat wearables infringe its minimalist band design and confuse American consumers.
Zenoti Rolls Out AI Agents for Fitness & Wellness Brands
Zenoti, a software company expanding into the fitness industry, touts the effectiveness and time-saving abilities of its "AI workforce."
Americans Are Stressed. This Startup Wants To Rewire Mental Health Through Exercise
Brain-Body Therapy, a new mental health app blending both exercise and counseling, has launched this week.
Oura Launches Sportier Version of Famous Smart Ring, Other Big Updates
Among several announcements, Oura has launched the Oura Ring 4 Ceramic, a high-performance zirconia edition of its flagship titanium smart ring.
Peloton Signals New Era With AI Fitness Coaching, Equipment Overhaul
The embattled Peloton is launching an AI-powered personalized workout system, upgrading its hardware portfolio and leaning into partnerships.
There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn
A new survey shows AI fitness apps can boost motivation but also fuel anxiety and unhealthy habits. Personal trainers tend to agree.
Whoop Launches Blood Testing Platform Following Quest Deal
Whoop has launched Advanced Labs, which combines blood testing results with data-driven insights from its wearable.
New Running Wearable for Injury Prevention Sees Crowdfunding Success
The Evolve Mvmt device measures shock absorption and step quality, claiming to be the first wearable in the world to do so.
Shred App Launches CoachAI To Bring Next-Gen Personalization to Fitness
Shred launches CoachAI, an adaptive system with real-time workout audio, chat feedback and an upcoming platform for coaches.
How Supafitgrow Drove Growth for F45 & Club Pilates Studios
Franchisees across two different brands report an immediate boost to conversions after signing on with the digital marketing agency
