Nutrition
Tom Brady Pulls Plug on TB12, Pivoting to Nobull Nutrition
The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Beyond Meat Shakes Up Strategy in Protein Drink Play
Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.
Kourtney Kardashian Barker’s Lemme Joins the Creatine Craze with New Gummies for Women
Kourtney Kardashian Barker's Lemme supplements brand will release creatine monohydrate gummies for women – here's when it arrives online.
Shake Shack Joins In on America’s Protein Craze
Shake Shack’s new Good Fit Menu highlights high-protein, GLP-1-friendly options as fast-casual chains rethink their menus.
Premier Protein Declares Jan. 5 the ‘Real New Year’ With Free Protein Shakes
New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein […]
These Nutrition Trends Will Rise & Fall in 2026, Experts Predict
Experts from at-home testing and nutrition company Zoe shared where they see industry trends going, for better or worse, in 2026.
US Christmas Dinners Rank Among the Most Unhealthy, New Data Shows
The typical Christmas meal in the U.S. comes in at a whopping 3,600 calories, which was higher than every country studied except for one.
Chipotle Capitalizes on America’s Protein Obsession
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
Why Kroma’s 5-Day Reset Program Is a Superior Cleanse Alternative
Athletech News tried the 5-Day Kroma Reset – here's our honest review of the superfood-powered cleanse alternative.
Athletic Brewing, OpenTable Make Non-Alcoholic Beer Easier To Find at Restaurants
Athletic Brewing is teaming up with OpenTable to make non-alcoholic beer easier to find as drinking rates fall in the U.S.
