Nutrition
The Best Fitness & Wellness Deals at Amazon’s Big Spring Sale, from Nike Shoes to Gary Brecka’s Favorite Hydrogen Tablets
We've rounded up the best Amazon Big Spring Sale deals on fitness gear, activewear, recovery tech, wearables, supplements & wellness essentials.
C4 Pushes Global Basketball Strategy as Energy Drink Market Heats Up
C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
Herbalife Acquires Supplement Maker Bioniq in Deal Worth Up to $150M
Bioniq has sold its assets to Herbalife, bringing the personalized supplement maker under the umbrella of the global multi-level marketing giant.
BODi’s P90X Launches Supplement Line
BODi has launched a P90X-branded supplement line featuring five products built around a proprietary ingredient blend.
Americans Want More Regulation of Ultra-Processed Foods, Survey Finds
Most Americans now believe ultra-processed foods are engineered to keep them hooked, and nearly half want them regulated, Lifesum found.
David Protein Leans Into Calorie Controversy With ‘Mean Girls’ Spoof
David is having some fun while directly disputing a lawsuit that alleges its protein bars contain 80% more calories and 400% more fat than labeled.
David Protein Faces Lawsuit Over Calorie Mislabeling Allegations
David asserts the class-action claims are unfounded, saying it stands by its claim that its protein bars contain only 150 calories.
Consumers Are On Board With the Functional Drink Revolution
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Former Hims Execs Are Betting on the Fiber Boom With Sweetener Pouches
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
Gatorade Goes Low Sugar, Tapping Into a Booming Market
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
