How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
NASM-certified personal trainers will receive a first-round interview for open roles across Crunch's corporate and franchise gyms — the latest such move by gym operators looking to ramp up their PT hiring
Selected YMCAs will receive up to a year of free access to continuing education from ACE, TRX, Exos and other fitness education providers
The Olympic rugby star joins Kevin Hart and Marshmello as the 400-plus-location fitness franchise looks to extend its reach through high-profile partnerships
The Speir Pilates founder is launching Merus as a standalone digital platform, bringing her functional strength-meets-Pilates approach to a more accessible, mat-based format
The iconic basketball and sportswear brand is launching Jordan Strength, a premium equipment line spanning dumbbells, kettlebells, barbells, racks and more. It comes as parent company Nike makes a bigger push to capture the booming fitness industry
Eligible ISSA-certified personal trainers will receive an interview opportunity at Life Time as the luxury operator looks to hire hundreds of coaches amid continued expansion
How a flexible technology partnership is helping the Canadian wellness franchise support a complex operating model and ambitious expansion
Cancellation rules are in flux, and enforcement isn't waiting for the next federal rule. A representative from Conscious Counsel gives Athletech News the five clauses that will protect an operator before the next ruling.
The luxury automaker is sponsoring Hyrox North America as major brands including Amazon, Puma and Adidas pour into the booming competitive fitness space
Intent on becoming a lifestyle brand and not being boxed into a Pilates corner, Solidcore is taking its class the floor — and adding weight
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