Fitness
Echelon, Primal Partner To Combine Connected Tech & Strength Equipment
The two brands are coming together to create a unified performance ecosystem that leverages Echelon's tech and Primal's strength equipment.
F45 Launches Its Own Fitness Competition With Red Bull as Partner
F45 Training is a key Hyrox partner, but it will also hold its own fitness event: Peak500, a 30-minute competition affiliated with Red Bull.
Peloton, Precor Unveil Unified Equipment for High-End Gyms
With the help of its subsidiary Precor, Peloton is pushing into gyms with new Commercial Series products including a connected bike and treadmill.
Tonal Re-Signs Tony Horton, Expands Coaching Roster & Programming
At-home strength training brand Tonal is bringing back P90X creator Tony Horton, alongside three new coaches and new progressive programs.
Crunch Fitness Clubs Can Add Freemotion Equipment in New Deal
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
Kommunity Fitness Eyes US Market, Hiring Former Club Pilates President Mike Gray
Canada-based Kommunity Fitness is breaking into the U.S. market, bolstered by the appointment of former Club Pilates president Mike Gray.
Xpriential Adds a Mental Challenge to Typical Cardio Workouts
Xpriential's gamified interface layers in cognitive benefits while transporting users to the moon and back
Quiet the Noise: Inside MADabolic’s Focus-First Philosophy
Programming, environment and culture intentionally designed to quiet distraction – rather than create it. In an era defined by constant […]
World Gym Makes Pilates Play in Taiwan With Your Reformer
A "My Pilates @ World Gym" offering will bring reformer Pilates classes to World Gym's locations across Taiwan, along with digital content.
24 Hour Fitness Touts $100M in Club Upgrades, More To Come
With founder Mark Mastrov back in charge, 24 Hour Fitness rolling out updates including Pilates classes, more recovery offerings and new strength equipment.
