New data shows Pilates is gaining traction across the U.S., with devoted fans stretching from coast to coast.
Memberships at U.S. fitness facilities are up 20% since 2019, demonstrating the industry's impressive growth since the pandemic.
Member retention starts with exceptional experiences. Discover how three leading fitness brands are keeping members loyal through atmosphere, community, and connection.
Gen Z and millennials are driving a wellness spending boom—reshaping fitness, retail, social media, and even how we live and work.
Following National Recommit to Your Fitness Day, F45 is offering new members a limited-time chance to recharge and refocus.
Mililani High’s athletic facility is getting a major upgrade thanks to a partnership between Echelon and Dillon Gabriel.
Your Reformer, an at-home Pilates brand, expands to NYC with a showroom and $39/week rental program following its debut on the West Coast.
Flykitt has launched an AI-powered app that scans gyms to generate custom workouts, helping travelers stay on track.
Climbing with a conscience: Touchstone Climbing, a California-based climbing operator, has adopted a public benefits corporation status.
Geisler's keynote at Athletech's Innovation Summit will be his first major public appearance since leaving Xponential Fitness last May.
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