Fitness Business
10 Ways to Turn Gym Milestones Into Member Magic
Research shows emotionally connected members are three times more likely to stay—here's how to create those bonds
Consolidation Is Here To Stay in Fitness Franchising, Experts Say
Fitness franchising brings to mind images of independent owner-operators and smal businesses, but consolidation is increasingly taking hold.
Retention Beats Acquisition for Trainers in 2025, Per Report
A new report from TrueCoach reveals helpful tips and insights for personal trainers looking to level up in 2025.
The Fit Pro’s Approach to Self-Promotion in 2025
As the fitness industry continues to grow, so too should a fitness professional's approach to marketing and promotion.
Planet Fitness Poised for Strong 2025, Analysts Say
Analysts believe a new marketing approach and adding more strength training equipment will set Planet Fitness up for success.
Wellhub Acquires Italy’s Fitprime
Corporate wellness platform Wellhub has acquired Italy's Fitprime, expanding its presence in Europe as corporate wellness is poised to surge.
A Fresh Start: How to Refresh Your Gym Space for the New Year
As the New Year approaches, gyms and fitness facilities are gearing up for what many in the industry affectionately call “fitness season.”
New Year, New Risks: Are You Covered?
An insurance pro breaks down must-have coverages and why fitness businesses should review their policies now
Tonal’s New CEO Shares His Vision for Growth and Innovation
Athletech News caught up with new Tonal CEO Darren MacDonald on what's ahead for the smart home gym brand revolutionizing strength training.
How Power Plate REV® Enhances VO2 Max to Support Life Span & Health Span
With patented vibration technology, the Power Plate REV® delivers measurable gains in VO2 max, redefining fitness efficiency
